{"id":70763,"date":"2024-11-21T10:55:30","date_gmt":"2024-11-21T09:55:30","guid":{"rendered":"https:\/\/www.sogelink.com\/?post_type=use-case&#038;p=70763"},"modified":"2025-01-09T13:39:06","modified_gmt":"2025-01-09T12:39:06","slug":"ondersteuning-bij-klantgroep-en-klantspreidingsanalyses","status":"publish","type":"use-case","link":"https:\/\/sogelink.staging-env.fr\/nl\/klanten\/ondersteuning-bij-klantgroep-en-klantspreidingsanalyses\/","title":{"rendered":"ABN AMRO"},"content":{"rendered":"\t<section id=\"presentation\" class=\"py-8 mt-6 scrolling rich-content lg:pl-12\">\n\t\t<div class=\"px-[41px] lg:container\">\n\t\t\t<div class=\"relative w-full mx-auto desktop:w-9\/12\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"absolute top-0 w-4 lg:w-6 octogone-blue -left-8 lg:-left-12\" src=\"https:\/\/sogelink.staging-env.fr\/wp-content\/themes\/hh-theme\/assets\/svg\/octogone-active-blue.svg\">\n\t\t\t\t\t<img decoding=\"async\" class=\"absolute top-0 hidden w-4 lg:w-6 octogone-white -left-8 lg:-left-12\" src=\"https:\/\/sogelink.staging-env.fr\/wp-content\/themes\/hh-theme\/assets\/svg\/octogone-active-white.svg\">\n\t\t\t\t\t\t\t\t<p>ABN AMRO is sinds 2015 enthousiast gebruiker van Geodanmaps. De Geodanmaps viewer wordt door ABN AMRO door de afdeling marketing en door de afdeling strategie gebruikt.<\/p>\n<h2>Marketingacties<\/h2>\n<p>Geodanmaps geeft ABN AMRO inzichten die zij anders niet of niet zo effici\u00ebnt kan krijgen. Op marketing gebied wordt de viewer ingezet om inzicht te geven in de klantspreiding ten opzichte van de markt. Daarnaast wordt het gebruikt voor het visualiseren van een klantgroep die op basis van kenmerken is geselecteerd en vergeleken wordt met de markt. Door de visualisatie krijgt ABN AMRO goed inzicht op basis waarvan de selectie of analyse kan worden aangepast.<\/p>\n<h2>Marktgebieden<\/h2>\n<p>Binnen de afdeling \u2018Strategie\u2019 wordt de Geodanmaps viewer gebruikt om de omgeving van een marktgebied inzichtelijk te maken. De ABN AMRO kantoren en gebiedsgrenzen worden gecombineerd met woonlocaties van klanten en locaties van de concurrentie. Door deze gegevens te combineren met andere data, zoals socio-economische data, ontstaat een heel duidelijk beeld. Dit beeld wordt op het hoofdkantoor van ABN AMRO gebruikt en in gesprekken met de directeuren van marktgebieden.<\/p>\n<h2>Resultaat<\/h2>\n<p>De oplossing in Geodanmaps biedt voordelen aan het hoofdkantoor van ABN AMRO:<\/p>\n<ul>\n<li>In \u00e9\u00e9n oogopslag inzicht in de situatie<\/li>\n<li>Als ondersteuning bij klantgroep- en klantspreidingsanalyses en marketingacties<\/li>\n<li>Effici\u00ebnte besluitvorming<\/li>\n<\/ul>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\t\n\n<!-- Contact -->\n<div class=\"contact py-[50px] px-[41px] lg:container\">\n    <div class=\"relative w-full mx-auto desktop:w-10\/12\">\n        <div class=\"rounded-[20px] flex-wrap lg:flex-nowrap flex items-center justify-center gap-10 overflow-hidden border-b-[34px] border-r-0 lg:border-b-0 lg:border-r-[34px] border-blue-2\">\n            <div class=\"relative w-full h-[360px]\">\n                <img decoding=\"async\" class=\"absolute top-0 left-0 object-cover w-full h-full\" src=\"https:\/\/sogelink.staging-env.fr\/wp-content\/uploads\/2024\/11\/AdobeStock_219103893-copie-1-scaled_test-3.webp\" alt=\"Sogelink\" srcset=\"\">\n            <\/div>\n            <div class=\"flex flex-row items-start gap-4 mb-5 text-center lg:mb-0 lg:text-left\">\n                <img decoding=\"async\" class=\"min-w-[20px]\" src=\"https:\/\/sogelink.staging-env.fr\/wp-content\/themes\/hh-theme\/assets\/svg\/octogone-active-blue.svg\">\n                <div class=\"pr-[20px]\">\n                    <h2 class=\"uppercase !text-[26px] !font-primary-700 pb-[27px] text-blue-1\">Neem contact op <\/h2>\n                    <div class=\"pb-[20px]\"><p>Wil je meer weten? Jasper Arends helpt je graag verder. <\/p>\n<\/div>\n                                            <a class=\"mt-5 btn --primary --small\" target=\"_blank\" href=\"mailto:jasper.arends@sogelink.com\">\n                            <img decoding=\"async\" class=\"w-6 mx-auto\" src=\"https:\/\/sogelink.staging-env.fr\/wp-content\/themes\/hh-theme\/assets\/svg\/\/ic_mail-white.svg\">\n                            Contacteer Jasper                        <\/a>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ondersteuning bij klantgroep- en klantspreidingsanalyses<\/p>\n","protected":false},"featured_media":63548,"menu_order":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"public":[558],"activity":[747],"product-type":[733],"class_list":["post-70763","use-case","type-use-case","status-publish","has-post-thumbnail","hentry","public-industrie-en-dienstensectoren","activity-location-intelligence","product-type-geodanmaps"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ABN AMRO brengt klantspreiding in beeld | Sogelink<\/title>\n<meta name=\"description\" content=\"GeodanMaps ondersteunt ABN AMRO bij de analyses van klantgroepen en klantspreiding. 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